The funds are raised by adding a 1% tourism levy on invoices, meaning that the money is paid by clients visiting Stellenbosch and does not come from your pocket.
The last few years, SPM funds generated through the tourism levy were the only funds available for the Publicity and marketing exercises of Stellenbosch Town.
If more accommodation establishments participate, this will generate approx. R 3.5 million per annum on a conservative estimate. This R 3 .5 million additional budget will go a long way to market Stellenbosch town as a whole for the benefit of all.
The sole purpose of SPM is to provide Stellenbosch with more resources to market our beautiful town.
The SPM board supports and eagerly awaits proposals for marketing (communication) projects. The board then decide on the projects which will have the most impact for the funds available. The projects need to focus on raising awareness of Stellenbosch and promoting tourism – to the benefit of the entire population of Stellenbosch.