How are funds used

The funds are raised by adding a 1% tourism levy on invoices, meaning that the money is paid by clients visiting Stellenbosch and does not come from your pocket.


The last few years, SPM funds generated through the tourism levy were the only funds available for the Publicity and marketing exercises of Stellenbosch Town.

If more accommodation establishments participate, this will generate approx. R 3.5 million per annum on a conservative estimate. This R 3 .5 million additional budget will go a long way to market Stellenbosch town as a whole for the benefit of all.


The sole purpose of SPM is to provide Stellenbosch with more resources to market our beautiful town.


The SPM board supports and eagerly awaits proposals for marketing (communication) projects. The board then decide on the projects which will have the most impact for the funds available. The projects need to focus on raising awareness of Stellenbosch and promoting tourism – to the benefit of the entire population of Stellenbosch.

The procedure is extremely simple:


  • Step 1: Email for application form
  • Step 2: Hand in a proposal for a well defined marketing project/action.
  • Step 3: SPM reviews the proposal and – if approved – transfers funds to project.
  • Step 4: Resposible entity executes the approved project and reports back to SPM with the results vs. objectives. (Within 4 weeks after the end or once every quarter for ongoing campaigns.)
  • Step 5: SPM reports on a quarterly basis to its members.


Note: Individuals can initiate marketing (communication) projects/actions, but as it stands, SPM prefers to fund official organisations in the tourism sector marketing and developing projects in Stellenbosch. But don’t let that stop you: go to any Board member and share your thoughts for brilliant marketing initiatives with him/her!


Simple as that!

Stipulations for the use of funds:


  • Funds may only be used for Stellenbosch marketing projects. No salaries may be paid with funding monies.
  • Projects/actions must be relevant.
  • Projects/actions must achieve maximum impact and visibility.
  • There must be no better/cheaper/more effective alternative to reach the same goals.
  • Projects/actions must be consistent with other marketing (communication) efforts and the brand values of Stellenbosch.
  • Projects/actions must not be solely polictical driven. No hobby-horses.
  • Proposals must be submitted in a standard format.
  • Results must be clearly defined and measurable.
  • SPM logo must be clearly displayed whenever and wherever possible in acknowledgement that the project was funded by SPM.